Final Draft Press Release: Image Building

Burger Planet
James Muellenbach III,CEO
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
www.burgerplanet.com

FOR IMMEDIATE RELEASE
Sept. 23, 2008


CUSTOMERS DEMAND MORE FROM FAST FOOD RESTERAUNT
Burger Planet looks to improve image

Gary, Ind. – Burger Planet values their customers. By striving to keep their customers satisfied, they are adding a variety of health-conscious foods to their already great menu in and effort to improve their public image.

Burger Planet’s mascot Corny the Clown with be teaming up with exercise advocate, Jayne Peterson, as they travel around the country improving Burger Planet’s appearance using health- conscious advertisements. The team will be targeting middle-aged women. James Muellenbach III, company CEO, said Planet Burger and Jayne Peterson are launching a program to assist women in eating healthy.

“Burger Planet cares about its customers,” said James E. Muellenbach III, company CEO. “The company has succeeded because it put customers first, and our customers desire healthy choices, of which we offer many.”

According to Burger Planet’s chef, Gerard DuBois, the company is improving its menu by adding white meat chicken breasts, packets of fruit including: apples, grapes, peaches, pineapple, or bananas, and a variety of gourmet salads.

Burger Planet was founded in 1934 in Indianapolis, Ind., and has grown into the worlds largest fast –food chain. The restaurant has been in the Muellenbach family for three generations.

For more information, please contact me at:

Sarah Nutting
Public Relations Assistant
1400 Old Main Hill
Logan, Utah 84322-1400
123-456-7890
sarahnutting@burgerplanet.com



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