Burger Planet
James Muellenbach III,CEO
123 Healthy Way
Gary, In 46401
123 Healthy Way
Gary, In 46401
877-765-4321
www.burgerplanet.com
FOR IMMEDIATE RELEASE
Sept. 18, 2008
CUSTOMERS DEMAND MORE FROM FAST FOOD RESTERAUNT
Burger Planet looks to improve image
Logan, Utah – Burger Planet is working on improving their public image by adding a variety of health-conscious foods to their menu targeting middle-aged women.
Burger Planet’s mascot Corny the Clown with be teaming up with exercise advocate, Jayne Peterson in hopes of improving their appearance using health- conscious advertisements around the country. James Muellenbach III, company CEO, said Planet Burger and Jayne Peterson are launching a program to assist women in eating healthy.
“Burger Planet cares about its customers,” said James E. Muellenbach III, company CEO. “The company has succeeded because it put customers first, and our customers desire healthy choices, of which we offer many.”
According to Burger Planet’s chef, Gerard DuBois, the company has added white meat chicken breasts, packets of fruit including: apples, grapes, peaches, pineapple, or bananas, and a variety of gourmet salads
Burger Planet was founded in 1934 in Indianapolis, Ind., and has grown into the worlds largest fast –food chain. The restaurant has been in the Muellenbach family for three generations.
For more information, please contact me at:
Sarah Nutting
Public Relations Assistant
1400 Old Main Hill
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2 comments:
Sarah,
You've got a great news story going here. You tell the facts, and why they are important.
You may want to shift you focus a bit and spin the article a little more towards building the image of your company. How are they a healthy company? What are they doing, or going to do to promote healthy lifestyles?
After someone reads your press release, the ideal response would be, "Wow, Burger Planet is a healthy place, I didn't know that."
Sarah, I like all of the facts that you are listing about the company and how they are changing. The thing I would look at is your first paragraph and the spin it is putting on the rest of the article. It makes it read more like a news story than a press release. But other than that it looks great!
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